A brain region for Pokémon characters?

Adults who played Pokémon videogames extensively as children have a brain region that responds preferentially to images of Pikachu and other characters from the series.

From https://www.sciencedaily.com/releases/2019/05/190506163644.htm

from
https://healthnews010.wordpress.com/2019/05/07/a-brain-region-for-pokemon-characters/

From https://heidifrost.blogspot.com/2019/05/a-brain-region-for-pokemon-characters.html

from
https://heidifrost0.wordpress.com/2019/05/07/a-brain-region-for-pokemon-characters/